The Impact of Globalization on Asian Cultural Values in Vietnam: A Comparative Quantitative and Qualitative Analysis

ABSTRACT

Globalization has significantly influenced cultural values worldwide, including Asian cultural traditions in Vietnam. This study aims to examine how globalization affects Vietnamese cultural values through a mixed-methods approach, integrating both qualitative and quantitative analyses. The qualitative component explores perspectives on cultural shifts through interviews with cultural scholars and local Vietnamese citizens. The quantitative section utilizes a survey to measure changes in cultural values, examining variables such as traditional practices, language use, and attitudes toward Western influence. Findings suggest that while globalization fosters economic growth and intercultural exchange, it also challenges traditional Vietnamese values, particularly in youth identity and family structure. Data analysis reveals a gradual shift toward Westernization in urban areas, whereas rural communities remain more culturally traditional. This study contributes to the discourse on globalizations impact on non-Western societies, offering insights for policymakers to balance modernization with cultural preservation.

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